How I started my own skincare business

Samantha Worsey lives in Portsmouth and owns soap and skincare business Southsea Bathing Hut.

Samantha Worsey owns soap and skincare business Southsea Bathing Hut.

A few years ago, I decided I wanted to leave my job and be my own boss.

I’d been making soap as a hobby and friends would say, ‘you should do this for a living’. But I never took that seriously.

Then, one day, I stumbled on a newspaper article about a forgotten aspect of Portsmouth’s history.

I learned my home city was once known for soap-making.

The industry started in the 1600s, providing a laundry service for ships. By the 1930s, Portsmouth was home to two large family businesses which exported around the world. Both collapsed in tough economic times.

A new chapter

I imagined the next chapter in that story: turning my love of soap-making into a business and reviving a long-lost aspect of Portsmouth’s heritage along the way.

Everything I made would be natural, vegan and cruelty-free. After all, I love animals and I don’t think soap would be high up anyone’s shopping list in the event of environmental apocalypse.

Finding the right recipe

I got to work developing unique recipes. On a chilly Saturday morning in April 2015, I pitched up at a street market to try my luck, trading as Southsea Bathing Hut.

If you want to build a business selling products, I highly recommend markets. You get access to the best focus group around: real shoppers.

Markets and events – from garden shows to music festivals – were the mainstay of Southsea Bathing Hut for its first three years. They’re a great way to road-test products, get direct feedback, and establish a customer base. I taught myself to grow beyond soap and make all kinds of skincare products if enough people asked for them.

Growing the business

During those years, I gradually moved production from the kitchen table to a small sub-let room, to an industrial unit.

I built a website for online sales and developed a small network of stockists.

After three years, I had enough of a range and track record to secure investment to open a shop.

A year later, on the eve of the business’s fourth birthday, I expanded into the shop next door.

Hard work pays off

I have to be clear: every step has been tough. I’ve given up evenings, weekends and normal working hours, and often paid myself a pittance (because when growing a business from scratch, so much of the money that comes in gets invested rather than banked). No decision ever felt easy.

Every move forward was a risk. The support of family and friends was crucial. There is nothing easy about being your own boss.

But I didn’t become my own boss for glamour, riches or prestige. I did it to be in charge of my own destiny, to do something I could be proud of, to create products that help people.

An inclusive skincare brand

One decision I made early on. As a female entrepreneur, I had no interest in calling this a ‘beauty’ brand. It’s about natural skincare. Why? Because taking good care of your skin has nothing to do with making yourself ‘beautiful’.

I want every Southsea Bathing Hut customer, whatever their gender identity, to feel comfortable in their own skin. Because to me, that’s beautiful.

For more information, visit: www.southseabathinghut.co.uk

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